AND THEN THERE'S EMMA….

Coordinator: Flower Power L.A.
Rentals: Town and Country Event Rentals
DJ: Randy /Real Genius
Photographer: Jeremi / Jeremi Peck Photography
Video: J.T. / Video Services Unlimited
Linens: La Tavola and Wildflower Linens
Chairs: Chameleon Chairs
Location: El Caballero Country Club

Emma is a lovely 13 year old who recently celebrated her Bat Mitzvah. Emma and her mom came to us with the seed of an idea -- Emma loves couture fashion and she wanted to use the colors pink and brown for a theme for her celebration. Well, to say the least, the ideas flew… and we ended up creating "Emma Couture."
We decided that Emma would be a celebrity fashion designer and the party would be like a fashion show to introduce her new line. From there, we created a true "red carpet" event. A white dance floor was installed with a catwalk on either end. On one side we added a flat screen TV that showed fashion footage from the last Fashion Week in New York, while the other side ended in the Lounge. The entrances to each room were surrounded by metal "Rock n Roll" trussing, candle walls, custom draperies, and of course pink lighting. The lounge -- complete with furniture, custom pillows, stand up tables, and a photo booth -- was a great place for kids and adults alike. In addition to the Lounge, the kids had their own room to enjoy dinner. Tables were dressed with beautiful pink Paillettes linen with chocolate brown jewelry boxes as centerpieces, and chairs alternated between chocolate and fuchsia suede.

The adults also got to enjoy the event with ringside seats far enough away to have a more adult experience but close enough not to miss a thing. We dressed their tables with soft pink crinkle linens and added chocolate brown Chivari chairs. Flowers in all shades of pink were added on top of brown iron stands. The country club staff all wore pink beefy t shirts with our "Emma Couture" logo silk screened on the front, while the valet parking staff wore polo shirts with Emma's logo embroidered on them and greeted arriving guests by saying, 'Welcome to Emma Couture." Guests "checked in" with our staff and picked up their custom "Emma Couture" lanyard instead of a place card. Once they picked up their lanyard, guests passed the red carpet and entered the foyer for cocktails. As with most Bar or Bat Mitzvahs, we knew we would have lots of young people who joined the festivities solo, so the question was 'How do we move 50 kids from the Temple to the country club safely?" Why in a Starline tour bus of course - double decker with an open top! And custom cameras with the "Emma Couture" logo documented the journey.

We timed the arrival of the bus with all of Emma's friends to coincide with Emma and her father pulling up in a beautiful black Ferrari. The kids were off-loaded and waiting for Emma's grand entrance, and the Ferrari pulled up to the cheers and shouts of all of Emma's friends. "Paparazzi" jostled one another for a better picture - and with each rev of the engine, the excitement of the crowd grew until Emma finally arrived to a deafening roar worthy of the Jonas Brothers! Randy, our DJ, and JT, our videographer, conducted a red carpet interview for Emma TV and our star was on her way! She stopped just long enough to greet some fans and pose in front of her publicity wall. All in all, it turned out to be a great night for everyone…. and we're already thinking about how we can top it when Emma's sister Allie celebrates her Bat Mitzvah in a couple of years.



 

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